TIM, TL;DR 👇
20+ years as a copywriter/creative
12+ years as an E/CD managing award winning creative teams
2 countries (Aust and NZ)
100+ awards and accolades (and counting) – D&AD, Cannes, Webbys, Spikes, Award, Axis, Effies ... you get the idea.
3 agency exec level appointments
1 consultancy practice founded (Storyful)
12 award shows judged in 4 countries
2 writing degrees (including a Masters)
1 phone number - (+61) 0498 862 555
GOT TIME? HERE ARE THE DETAILS.
Work
Founder @ Storyful (Narrative Design For Business)
Sydney, Australia
(Feb 2024 - current)
Businesses and professionals need to communicate in all sorts of ways. But most people are not experts at communicating. Messaging gets lost, misinterpreted, or ignored. Storyful is a multidisciplinary consultancy (copy, design, UX, messaging) that interrogates all aspects of your communication. Are you saying what you think you are? Find out. From simple brochureware to full brand presence, Storyful can provide an expert and objective point of view. What's more, we make optimising your messaging as simple as possible; instead of having to switch providers, we will happily work collaboratively with your existing creative partners and/or in-house teams.
Services:
Commercial narrative design
Business manifesto writing
Pitch and presentation decks; review and development
Hype reels and explainer videos; existing script review and writing
Website analysis; content, user flow and messaging
Copywriting; short and long form
Executive Creative Director (AUNZ), Media Monks
Sydney, Australia
(Mar 2022 - Feb 2024)
Media.Monks is unlike any other network. Operating globally with a single P&L, we work fluidly as a single entity across countries with access to a myriad of capabilities and skills, all available in-house. As Executive Creative Director (AUNZ), my role is multifaceted. I’m primarily responsible for the creative output of Media.Monks locally (250 Monks+). Our key capabilities are creative, UX and UI. In addition, on a daily basis I interact with other creative leads across APAC (and globally) to coordinate and allocate resources, and help with client work. It’s incredibly fast paced, demands a high degree of collaboration and orchestration, and is super fun (mostly). On any given day, I could be working with animators in KL, UI designers in Singapore, or immersive web builders in Hilversum.
AUNZ Clients:
Commonwealth Bank, UNSW, HP, HCF, Google, Foxtel, Disney, Canva, PayPal, Netflix.
Creative Director (Freelance/Contract)
Sydney, Australia
(Apr 2020 - Feb 2022)
I contracted/freelanced at various agencies including AnalogFolk, Uberbrand, Federation (NZ), The Hallway, Edge, Lavender and the Royals.
Creative Director, R/GA
Sydney, Australia
(Apr 2018 - Oct 2019)
I assumed sole creative responsibility for leading the Samsung account for R/GA in Australia. During this time I was instrumental in pushing and developing Samsung’s local creative product. When I started, R/GA was making three-frame banner ads for Samsung. By the time I left, we’d executed multiple shoots across Samsung’s entire product range equating to millions of dollars in production. See the ‘Samsung Post Purchase’ section on this site for just one example.
Digital Agency of the Year, Adfest 2018.
Clients:
Samsung, Telstra, Toyota
Creative Director, YoungShand
Auckland, New Zealand
(June 2015 - Apr 2018)
YoungShand is New Zealand’s largest independent ad agency made up of more than 60 digital marketing specialists. As Creative Director I was responsible for wrangling a team of 25+ supremely talented creatives, including copywriters, art directors, digital designers, front and back end developers, along with a dedicated agency DOP and motion graphics animator.
Clients
Lion Brands (Speights, Steinlager, Mac’s, Smirnoff, Budweiser, Jose Cuervo, Johnnie Walker, Wither Hills), 2degrees, Fonterra, Frucor Brands (V, Gatorade), Sovereign Insurance, Methven, Kiwi Bacon, NZI Insurance, Fisher & Paykel Healthcare, Nestle, Air New Zealand, King’s College, Leukaemia and Blood Cancer Foundation, NZ Blood, Semi Permanent
Creative Director, RAPP
Auckland, New Zealand
(May 2013 - May 2015)
Successfully re-launched RAPP as a stand-alone agency in the New Zealand market. Strengthened and broadened core competencies across the creative department, building the team from two to nine FTEs, adding digital design and development capability along with increased creative firepower.
Foundation clients:
Spark (previously Telecom NZ), Westpac, Sky TV, Fly Buys
Clients welcomed since relaunch:
Air New Zealand, BMW, MINI, Pumpkin Patch, Auckland City Mission, Milford Asset Management
Creative Director, RAPP Tribal
Auckland, New Zealand
(Nov 2012 - May 2013)
New Zealand Digital Agency of the Year 2012
New Zealand and Australian Digital Agency of the Year 2012
Clients:
Telecom, Westpac, Yellow, Loyalty NZ, Sky, Cadbury
Creative Director, BMF
Sydney, Australia
(Feb 2009 – Feb 2012)
Won more than 40 awards and accolades including such highlights as Commonwealth Bank (CBA) being listed as the most effective financial services brand globally (Global Effies 2011) and winning the Winged Messenger for the best piece of mail in 2011 (ADMA).
Clients:
Commonwealth Bank, The Smith Family, Foxtel, NRMA, BPAY
Senior Copywriter / Copywriter, BMF
Sydney, Australia
(Nov 2004 – Feb 2009)
Won more than 30 awards and accolades across BMF's entire client roster with more than one third of those awards coming from international shows.
Clients:
Commonwealth Bank, The Smith Family, Foxtel, NRMA Motoring & Services, BPAY, MBF, Meat and Livestock Aust (MLA), P&O Cruises, Ella Bache, Guide Dogs NSW/ACT, MSF, OPSM, Setanta, XXXX Gold, Lion Nathan, etc.
Copywriter, M&C Saatchi
Sydney, Australia
(Feb 2002 - Nov 2004)
Clients:
Qantas, Optus, NRMA Insurance, IAG, Starlight Foundation, Cirque de Soleil
Study
Masters in Creative Writing
University of Sydney
Nov 2007
Graduated with Credit
Bachelor of Arts in Professional Writing
University of Canberra
Dec 2001
Awarded the Allen & Unwin prize for writing the best piece of fiction from the class of 2001.
Award School
Sydney, Australia
1994
Ranked in the top 20. Invited to participate in the post-Award mentoring program.
Judging
New York Festivals, U.S.A.
2020 (Grand Jury)
Axis, New Zealand
2017 (Digital and Interactive Jury)
NZDM, New Zealand
2017 (Craft Jury)
2015 (Craft Jury)
Caples, U.S.A.
2016
2013
2010
Echo Awards, U.S.A.
2012 (Final Round Jury, Medals Awarded)
AWARD, Australia
2012 (DM Jury)
ADMA, Australia
2011 (Effectiveness Jury)
2008 (Creative Jury)
Creative Circle, Singapore
2009 (Advertising Jury)