Executive Creative Director
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Design/UX

Inspire for Air New Zealand

Full site build including UX scoping, content creation and full development. Smart site profiles learn user preferences and serve tailored travel inspiration based on age, lifestage and other criteria.


Kaboom Launch for V

Campaign launch for limited-edition V KaBoom. Media included comic strip art, 3D film (below) and a full suite of super-fun digi/social assets.


The Mix for Lion Brands

Full site build including UX and user testing. All content on site was created in-house at YoungShand. Importantly, The Mix was an inspiration site for all Lion brands, so the design had to be distinctive, yet also be flexible enough to accommodate each brand’s aesthetics.


Tokyo Dry Website for Lion

Lion’s biggest NPD in a decade, Tokyo Dry. Full site build housing the hero film. All other content was created in-house at YoungShand. The site acted as a content hub for all digi/social activities during the launch.


V Website for V

Full site build from UX scoping to development, QA, and deployment. The new site incorporated loads of fun and interactive elements to encourage exploration and boost site-on-time metrics.


MinterEllisonRuddWatts Website for MERW

Full site build with significant attention paid to delivering different audience experiences (potential + current customers vs corporate vs professional) and information based on their needs and expectation.